From ABC Manichini’s decades of experience, with the help of the “know how” developed by Studio 51/53, a manufacturing company featuring all-round cultural disciplines, was born the need to re-interpret communication and business based on specific modern economic needs. Following a careful analysis of the prospects for market development to be able to communicate and sell products or services contemporaneously, following the many trends which tend to be renewed within a few months, it is no longer a “by the way” feature but instead plays a central role in today’s economic climate. For this reason, in Corso Como 5, Milan, Atelier ABC Mannequins, has come to life not only as a Show Room for groups dedicated to new collections but also as an event space, in one of the most trendy areas of the Milanese metropolis.